Empowering Healthcare on-the-Go

26 on Sixth partnered with Medici to transform the healthcare landscape through innovative design. By deeply understanding user needs and leveraging design-thinking methodologies, we created a user-centric app that empowers individuals to adopt lasting healthy habits, proactively manage their health, and connect with healthcare providers.

Our work resulted in significant increases in user engagement, retention, and health-related behaviors, demonstrating the power of design in driving positive health outcomes.

Understanding the Challenge

‍Medici sought to create a health and lifestyle app that would not only encourage healthy behaviors but also proactively identify potential health issues. The challenge was to develop a platform that was engaging, user-friendly, and effective in promoting long-term health improvement.

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The Design Process

User Research:

• Conducted in-depth user interviews and surveys to understand users’ health goals, challenges, and technology usage.
• Developed detailed user personas to represent diverse target segments.
• Identified key pain points and opportunities for improvement.

Design Strategy:

• Established clear design principles focused on simplicity, personalization, and motivation.
• Created user journey maps to visualize the user experience from onboarding to long-term engagement.
• Developed a comprehensive information architecture to ensure intuitive navigation.

Design and Development:

• Designed a visually appealing and intuitive user interface.
• Developed interactive prototypes for usability testing.
• Implemented gamification elements to encourage healthy behaviors and reward achievements.
• Integrated AI-powered health assessments to provide personalized recommendations.
• Built a robust community platform for users to connect and share experiences.

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Lessons Learned

The Medici project highlighted the importance of a deep understanding of user needs and the power of design in driving behavior change. Key learnings include:

• The value of iterative design in refining the user experience.
• The importance of personalization in motivating user engagement.
• The potential of AI to enhance health outcomes.
• The impact of community building on user retention.

By focusing on user-centered design and measurable outcomes, 26 on Sixth successfully transformed Medici into a leading health and lifestyle platform.