Distributed Power Africa (DPA)distributed-power-africa-dpaDistributed Power Africa (DPA)Website DesignPowering Africa

Powering Africa

Distributed Power Africa Website Revamp

Client
Distributed Power Africa (DPA)
Deliverables
Website Design
Service
Website Design

Introduction

Distributed Power Africa (DPA), a leader in solar energy solutions and part of Cassava Technologies, provides Commercial and Industrial clients in Kenya, South Africa, and Zimbabwe with accessible green energy solutions. Despite its innovative offerings, the company’s website lacked clarity, user-friendliness, and an effective strategy to engage users and generate leads.

The goal was to transform the digital experience, ensuring it reflected DPA’s sustainable vision while driving user engagement and business growth.

Problem Statement

DPA's website was not fully meeting user expectations in terms of:

  1. Information Accessibility: Users found it challenging to navigate and locate relevant content about services and offerings.
  2. Lead Generation: The site lacked a seamless flow for converting visitors into potential customers.
  3. Visual Consistency: The design did not adequately reflect DPA’s innovative, sustainable ethos.
  4. Localized Content: The company operates across multiple countries, yet the content did not adapt effectively to the specific needs of these markets.

UX Design Objectives

  1. Enhance Discoverability: Redesign the navigation system to make it intuitive and user-friendly.
  2. Optimize Conversions: Implement a lead-generation strategy that ensures seamless user journeys.
  3. Strengthen Brand Identity: Align the visual design with DPA’s mission of sustainability and innovation.
  4. Tailor Regional Experiences: Deliver localized content for users in Kenya, South Africa, and Zimbabwe.

Our Approach and Process

  1. Discovery and Research
    • Conducted stakeholder interviews to align business goals with user needs.
    • Performed user surveys and behavioral analysis to understand customer pain points and preferences.
    • Analyzed competitors in the renewable energy industry to identify UX trends and gaps.
  2. Wireframing and Prototyping
    • Designed wireframes focusing on clean layouts, logical content hierarchy, and actionable CTAs.
    • Created high-fidelity prototypes for usability testing, ensuring seamless navigation and engagement.
  3. Responsive Design
    • Ensured the website was optimized for both desktop and mobile, as many users access the site on-the-go.
    • Implemented responsive visuals that highlight solar energy installations and DPA’s success stories.
  4. Localized Content Strategy
    • Integrated a region-specific approach, featuring case studies and testimonials from each operational market.
    • Designed a language toggle and location-based personalization for users in Kenya, South Africa, and Zimbabwe.
  5. Development Collaboration
    • Partnered closely with developers to implement the designs with scalable, performance-optimized code.
    • Integrated analytics tools to track user behavior post-launch and continuously refine the design.
Outcomes
20%
45%
20%
Engagement
Enhanced Lead Generation
Bounce rate reduced by
Distributed Power Africa Website RevampWebsite DesignPowering Africa