Digital Harmony Unleashed

Project Overview

We, at 26 on Sixth, initiated a two-phase approach, encompassing the maintenance and updating of the current website and the redesign of a new Web and Portal product for Škoda Auto.

Our primary objective was to strengthen the user experience (UX) presence within Škoda's product suite, aiming to create synergy and provide a seamless user experience across all Škoda digital solutions. Our ultimate goal was to enhance engagement with the Škoda brand by facilitating engaging moments for users.

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Problem Statement

The existing website faced challenges in meeting evolving user expectations, prompting us to enhance the overall user experience. Simultaneously, the redesign of the Web and Portal product was initiated to address any existing gaps and ensure a consistent and engaging UX across Škoda's digital platforms.

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Strategic Approach

Our solution involved a dual-pronged approach:

• Firstly, for the current website, we implemented regular updates to ensure technological relevance, improved performance, and alignment with contemporary design trends.
• Secondly, for the new Web and Portal product, we executed a comprehensive redesign, emphasising a user-centric approach. Collaboration with our UX/UI designers resulted in an intuitive and visually appealing interface, with a focus on streamlined user journeys, simplified navigation, and modern design principles.

The Symphony of Results

The maintained website experienced a 20% increase in user engagement, attributed to improved load times and updated content.
Positive feedback from beta testing highlighted user satisfaction with the redesigned Web and Portal product, praising the enhanced navigation and modern aesthetics.
Overall, the project contributed to a more cohesive UX presence across Škoda's digital solutions.
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The project underscored the importance of regular maintenance for keeping digital platforms up-to-date and responsive to user needs. Valuable lessons were gleaned from user feedback, emphasizing its critical role in guiding design decisions and ensuring the success of a redesign project.