Building a future fit digital home-loans experience

Background

In the dynamic landscape of finance and technology, Nedbank stands at the precipice of progress, poised to redefine its technological strategy. To fully appreciate the magnitude of this shift, the need to embrace a design-centric and data-informed approach becomes paramount. The challenge lies not only in recognising the significance but in catalysing a transformative evolution that permeates every facet of design and technology.

Objective

Our primary objective is to revolutionise Nedbank's technology strategy by constructing a scalable user experience that transcends conventional boundaries. This involves leveraging intelligent cloud-based platforms, implementing a comprehensive design framework, and establishing a robust operational structure.

Impact Generated

Transforming Nedbank’s Digital Experience:

Spearheaded the development of a robust digital experience strategy, guiding the engagement and the crafting of a roadmap that navigated the transition from the existing state to the envisioned future state. Our focus was on delivering a smooth and customer-centric transformation for Nedbank.

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Elevated Visual Identity and Consistency:

In undertaking a comprehensive reevaluation of Nedbank's visual identity, we strategically curated a distinctive and modern design language. This meticulously crafted visual identity was subsequently distilled into a versatile design system, seamlessly unifying the brand's aesthetic elements. The result is a meticulously executed design framework that not only ensures visual consistency but elevates the user experience to a level of unparalleled sophistication across all digital touch-points.

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Accelerated Product Launch:

Orchestrated the creation of a component-based Adobe Experience Manager solution, strategically integrating it across all customer touch-points within the platform. This seamless integration facilitated the rapid market release of Personal Loans in just three months, leading to a significant increase in revenue.

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Enhanced Content Strategy and Production:

Strategically implemented a robust content strategy and established a scalable Content Centre of Excellence, guiding the creation of high-quality content that consistently supported the entire customer lifecycle. Through our meticulous approach, we significantly enhanced the user experience, delivering tangible results that underscored the marked improvement in the overall customer journey.